Chris has been actively involved in quantitative market research and marketing strategy consulting for over 15 years. Chris' expertise encompasses such diverse areas as management strategy, marketing strategy, and higher-level quantitative analysis and research design, with particular emphasis on new product/service development, brand equity and product line management, communications optimization, segmentation and tying preference data to database information.

Prior to joining KBP, Chris was the Director of Marketing Science at Colmar Brunton Research and was a founder and President of The Modellers, conducting predictive research for a diverse set of Fortune 500 companies including Disney, AT&T, McKinsey & Co, Dell, Kodak, Wachovia, Verizon, Unilever, Intel, Boeing, Hilton, Pfizer, and SmithKline Beecham. In addition, Chris has relevant experience as a university lecturer and as an applied academic researcher. He has published his work and presented findings and papers at conferences around the world.