Methodologically, we’re agnostic.

The tools need to fit the job, not the other way around.

We personally conduct all individual and group interviews, whether in-situ, at a focus group studio, or online.

Our staff designs and develops quantitative surveys utilizing the full range of interactive collection, analysis and reporting tools.

More importantly, our qualitative and quantitative specialists work together as a single, seamless project team to surface the most useful and valuable insights available regardless of method.

Our toolkit includes:

• In-Depth Interviews (in-person, phone and web-enabled)

• Focus Groups (in-person and virtual)

• Executive Interviews

• Digital Ethnographies

• Shop-Along Interviews

• Competitive Intelligence Analyses

• Salesforce and Channel Interviews

• Customer Advisory Boards

• Online Surveys

• Segmentation Studies

• Concept Testing

• Site Intercept Surveys

• Positioning Development Studies

• Discrete Choice/Conjoint Studies

• Database Analytics

• Customer Satisfaction Monitoring

• Tracking Studies

Which are right for your job?